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Hilton Hotel Midtown

New York Hilton Midtown
1335 Avenue of the Americas,
New York, New York, 10019

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Thursday, April 28, 2011

11:30 AM - 12:20 PM


Frank Murtha, Ph.D., Co-Founder, Managing Partner, MARKETPSYCH LLC.

With the volatile market activity of the past several years, behavioral finance is of growing interest and relevance to advisors.  Since 2001, the behavioral finance consulting firm has been collecting and analyzing data on Investor Personality.  This presentation, by co-founder, Frank Murtha, Ph.D., will explore gender differences in investor personalities, the implications for advisors in terms of portfolio construction and relationship management, as well as practical recommendations on how advisors can work with challenging investor personality types.

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