A WOMAN'S APPROACH TO BUSINESS PLANNING (1CE-CIMA®/CIMC®/CPWA®)
Joni Youngwirth, Managing Principal, Practice Management, COMMONWEALTH FINANCIAL NETWORK
Does a woman’s approach to business planning differ from a man’s? Think of some stereotypes of women (many held by women themselves): taking risk, strategic thinking, multitasking, financial management prowess, managing staff, serving clients, and making rain, to name a few. What are the legitimate differences a female entrepreneur should consider when developing a simple but elegant business plan? What you learn about yourself may surprise you.