Tuesday, June 12, 2012
THE $14 TRILLION OPPORTUNITY
Women control 50% of the nation’s wealth, an estimated $14 trillion. Today, 95% of women are actively involved in financial decisions and 84% of women want help. Yet, only 7% of women have a written financial plan. There is a huge opportunity to meet the needs of women investors. Find out how:
• Learn what’s not working and what “turns off” women investors
• Learn easy ways to successfully reach new women prospects
• Learn the marketing benefits of activating women advocates
Barbara Kay, author of The $14 Trillion Woman: Your Essential Guide to Engaging the Female Client, the industry’s leading work on reaching and engaging women investors, will present the compelling opportunity with easy and effective practical steps that advisors can implement immediately.