Sarah Stanley Fallaw, Ph.D. is the founder and President of DataPoints LLC, a company that provides scientifically validated, automated behavioral finance tools to the financial services industry. DataPoints created the industry's first biodata-based, predictive assessment of individual propensity to build wealth. This pioneering product for understanding client psychology has been featured in media outlets including MarketWatch, Money Magazine, InvestmentNews, and U.S. News & World Report. DataPoints was a finalist in the XY Planning Network's 2016 fintech competition.
Sarah also serves as the Director of Research for the Affluent Market Institute, founded by Dr. Thomas J. Stanley. She is co-author of an upcoming book examining the behaviors and lifestyle of affluent Americans 20 years after the publication of The Millionaire Next Door.
Prior to her current roles, Sarah created the consulting division of what was formerly Qwiz (then PreVisor, SHL, and CEB), and worked for 15 years in the field of personnel selection, designing hiring systems and psychometric assessments for Fortune 100 companies.
Sarah's research has been featured in conferences and publications including Industrial and Organizational Psychology and the Journal of Financial Services Professionals. Sarah received her Ph.D. in Applied Psychology from the University of Georgia.