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Peter Keuls

Partner, Aon Consulting


Peter Keuls is the leader of Aonís Performance Consulting Practice as well as Global Head of Wealth Management Consulting. He brings over 25 years of wealth management and financial services experience to his clients.

Peter has advised leading wealth management firms globally on performance optimization through sales effectiveness, productivity improvement, cost reduction, branch distribution effectiveness, and compensation design. He has worked on performance improvement and compensation issues for a range of firms including UBS, Credit Suisse, Merrill Lynch, Morgan Stanley, Citibank Private Bank, Bank of America, Northern Trust, JP Morgan Private Bank, Wells Fargo, Deutsche Bank, and Barclays Wealth.

Prior to McLagan, Peter was the Director of Marketing Strategy and Planning at Merrill Lynchís International Private Client Group where his responsibilities included market planning, new product development, pricing and compensation analysis. He also has seven years of experience as a strategy consultant with Gemini Consulting's Financial Services practice where he advised banks globally on strategy and growth issues. Prior to Gemini, Peter was a member of Salomon Brothersí Financial Institutions M&A team.